Jen Merkel
Please consider this article for your website or newsletter - printed or virtual. Permission to reprint if byline stays intact and links are activated on the Internet. You may make minor formatting changes or correct any typos. If you use it, please notify me and send a copy of your publication.
TITLE: 10 Easy Ways To Promote Your Website For Cheap Or Free
AUTHOR: Jen Merkel, Freelance Writer
WORD COUNT: 1,482
URL: http://jenmerkel.bravehost.com
Mailto: jen.merkel@cox.net
"10 Easy Ways To Promote Your Website For Cheap Or Free"
© 2004 Jen Merkel
You've built your website and you're quite proud of it. The graphics look nice, it has a few interesting pieces of information and it showcases your subject perfectly. But how do you draw people to it and get that hit counter climbing without breaking the bank? You've got your meta tags in place but you just can't afford to pay the humungous fee to be a featured advertiser on a mega-search engine. Here are a few easy and quick ways to publicize your website which are either cheap or free.
1. Link Exchanges
One of the most effective ways to get traffic moving into your site is to list it as a link on other sites of interest to your target market. If you don't already know of another site similar to yours, just do a Google search using a few appropriate keywords. By using Google to do a search on the words "link exchange" you will also find entire sites - some free, some with a fee - with directories of sites willing to exchange links. Once you find a site, see if they have a links page and scan it to make sure yours would be a good fit. Usually instructions on exchanging links are somewhere on the website, but if they're not simply e-mail the webmaster or site owner and ask if they have a link exchange program. Be sure your site does not compete with theirs. After all, you will have to reciprocate with a link to their site on your own. Corporate sites don't normally do link exchanges, you will have much better luck with a site owned by an individual or small business. If you don't have a banner, you can create one for free online. A very user-friendly site for this is www.addesigner.com, but there are several others out there as well.
2. Join a Web-Ring
Web-Rings are a way of driving traffic to your site from others similar to yours. You simply place a web-ring banner on your home page using specified HTML code and you're automatically part of the network. When a visitor clicks on the web-ring banner at one member's site, they are directed to the next site in the web-ring, potentially yours. There are some things to consider when joining a web-ring. For example, when one of your site's viewers clicks on your web-ring banner, they are being directed off your site onto someone else's. If you join a web-ring, find one matching the interests of your target market that doesn't have a large number of members competing with you. For example, if your site sells aquariums, join a site for tropical fish enthusiasts rather than one with for people who sell pet products.
3. Host a Contest
Everyone loves to win a contest, and if yours offers something of value to your target market you can spark a lot of interest. The prize doesn't have to be big - maybe a $10.00 gift certificate, a set of books, a pretty piece of jewelry you purchased on closeout, or of course one of your products. You may be able to get prize donations from your link partners or others in your network simply by offering them credit and a link on your site throughout the contest. It's also smart to offer extra entries to a contestant if they refer someone else - word of mouth (or e-mail) is extremely powerful!
4. Win an Award
This may take some legwork on your part, but it could be well worth it in the end. If your site is rich in content and appealing to the eye, you have a good chance of winning some sort of web award. Simply do your Google search on "website award" or "site of the day" and research the links for application procedures. If you win, the payoff will be the privilege of posting an award banner on your home page for all to see. The site hosting the award will literally be sending visitors to you by way of a link.
5. Put a Link in Your Signature Line
The easiest and quickest way to get publicity for your site is to put a link in your signature line. Every e-mail you send will announce your site, and including an enticing one-line ad such as "enter our contest to win a $10.00 gift certificate" will likely increase your traffic.
6. Join an E-mail Group
In case you aren't familiar with e-mail groups, they are basically networks of people with a common interest or purpose, using e-mail to communicate to each other. Using a single e-mail address, you can send a message to a whole group of people with interests similar to yours. Rest assured, no matter what your target market is, there is an e-mail group for it. It is important to keep in mind that most frown upon advertising and all ban spamming, however you are usually allowed to put a link in your signature line and make special announcements. Just be sure you actually contribute to the discussion - don't just assume you can use the list for free advertising or you will be shunned very quickly. Two of the most popular websites for e-mail groups are Yahoo Groups (http://groups.yahoo.com) and Topica (http://www.topica.com), both of which offer free memberships.
7. Publish a Newsletter
It can be sent daily, weekly, bi-weekly or monthly, but be sure you send it out on a regular basis. Mine is published weekly on Fridays without fail. My readers have learned to look for it and I'd never consider letting them down by missing a deadline. Aside from being consistent, it is a cardinal rule to offer something of value to your readership. Don't use it solely as a venue for advertising - there are plenty of places to put text links and banner ads within it. To maintain readers, you will need to include some helpful information as well. If you aren't much of a writer, there are articles available on the web that are free for publication, providing you include a link to the writer's website and a promotional paragraph. If you have a hard time finding these, consider posting a call for submissions on writers' websites offering $5.00 and free promotion via a byline. You will be pleasantly surprised how many people respond with fresh and well-written ideas.
8. Purchase Advertising
Think advertising is expensive? Think again. There are countless inexpensive opportunities for advertising on the Internet. Start by looking for sites which target the same market you do, providing they don't directly compete with yours. Chances are they have a link for people interested in advertising on their site. If you can't find it, simply e-mail the webmaster or site owner and inquire. Another option is to do a search on eBay. Many sites put banner ad placement on auction. You can find ad spots on eBay for as little as $5.99, but remember, it is an auction, and someone could easily beat you out. I recently saw a banner ad auction get up to $269.00. Don't forget however, because it's an auction, you have the power to limit the amount you will pay a your maximum bid. It is important to have a banner ready to go, since you will usually need to obtain permission from the website's owner before bidding on the auction. Always read the terms of the auction carefully, to make sure you understand the dates your banner will be up and exactly where it will be placed.
9. Promoting Your Business Using an Online Network
Just starting to catch on is a unique way to network with other small businesses by way of shared advertising. The basic idea is to swap business cards, flyers, or coupons (called "fillers") for your site with other small business owners. They will put your fillers in their customer orders and you will put their fillers in your orders. Many groups put together bags or packs with a compilation of member fillers along with other goodies the recipient will enjoy. These can be given out at area businesses, schools, day care centers, parties... the list is endless. If you have trouble finding a networking group think about starting one of your own.
10. Write an Article
With a little work and a free morning, you should be able to put together a couple of paragraphs for a "how-to" piece on your area of expertise. Just be certain it somehow relates to your website. Use your article in your own newsletter or search on writers' websites for sites or e-zines looking for articles that may be a good fit for your piece. Whether or not they pay for publication they will be an excellent way to get the word out about your site. Just be sure to keep your byline brief and don't reference your website within your article unless absolutely necessary.
Jen Merkel is a freelance writer living in Chandler, Arizona with her husband and two children. Working from her virtual office, Jen offers business writing services (press releases, proposals, etc.) as well as assistance with meeting and incentive planning. Please visit her website at http://jenmerkel.bravehost.com or send her an email at jen.merkel@cox.net.
Jen Merkel lives in Chandler, Arizona with her husband and two children. Working from her virtual office, she offers business writing services (such as press releases, reports and proposals) as well as meeting planning assistance. Please visit her website at http://jenmerkel.bravehost.com or email her at jen.merkel@cox.net.
Successful Online Gift Shop Marketing - Part 2
Shannan Hearne
7. Organize
To a great extent, we've been covering this all along. But it can't be
emphasized enough. Don't make me, the shopper, search high and low on
your site for a statue that perfectly matches my wizard logo. Combine
the wizard, sorcery, magical, knights of the roundtable products
together. Think of every way that someone like me - or any other
shopper - might go looking for them. And make them easy to find by
organizing.
8. Monopolize
Many merchants worry that this is a taboo form of marketing. Not at
all.
Would it have been taboo to sell flags on 9/11/01? Perhaps. But every
day since then they have been selling like hotcakes. And if you offer
American patriotism in the form of products on your gift site, then you
need to monopolize on the new American patriotism. For years merchants
have monopolized on Christmas, Mother's Day, and every other gift giving
occasion. Let's face it, Hallmark and American Greetings would go belly
up if this year we all decided to boycot our moms on Mother's Day.
So how do you do this? Jog your memory by looking at everything we've
covered. Specialization and categorization. Organization.
Preplanning. They all come into play.
You don't need a crystal ball to see what trends are coming along in
consumerism. And if you see them, you need to monopolize on them if you
want to run a successful gift sales business.
Look at what eToys.com, Walmart.com, BlueLight.com, etc. did this year.
A rather unstable economy kept people from spending quite as freely as
they have in years past. Rather than give up all together, merchants
increased their specials and discounts. And didn't we all buy at least
one thing this past holiday season not because we or our gift recipient
needed it, but rather because it was too inexpensive not to buy?
9. Design Your Site Carefully
This could be an entire article on its own. But let's look at the
general mechanics of a site that would rank high in the search engines.
Quality and quantity keywords and meta tags are imperative if you want
the right kind of traffic. Speed of loading and ease of navigation are
required to get visitors where you want them to end up - the order
page. Aesthetically pleasing visuals make shoppers happy and turn them
into buyers. And finally, the more payment methods you are able to
accept, the more buyers you will receive.
Invite a friend, preferably an internet newbie, to shop from your site.
Perhaps even offer a free gift as the incentive. See how long it takes
them to find what they are looking for and order it. Do they get
frustrated? Do they smile or frown? Re-think your gift site design
accordingly.
10. Market Every Day
What no holidays or Sundays off? That's right. You should always be
prepared to hand out a business card or zap off an email when you see a
marketing opportunity. And you can be marketing even when you aren't
marketing. Your signature text in your emails should ALWAYS contain a
link to your business site. Every thing you ship should have your URL
printed everywhere. When you leave a pen at the bank, it should have
your business contact printed on it. If you stop at a yard sale and see
that someone obviously likes Teddy Bears, you should tell them how to
get to your Teddy Bear Site.
What about getting other people to market for you?
Groups like http:/www.mompack.com are all about having other people help
promote your business for free. When you ship a product, always include
at least THREE of your business cards, one for the recipient to keep and
two to give away. Affiliate programs are a great way to get people to
sell for you. Don't overlook any option.
And when you are running a special, don't forget to advertise on sites
that compile savings information. My favorite is
http://www.clearancecrazy.com But there are tons of them.
11. Utilize Every Contact as a Potential Marketing Contact
One category of products that I sell is gourmet coffee, tea, and
snacks. It has absolutally nothing to do with my primary business,
http://www.SuccessPromotions.com. However, it is very successful in its
own right. Http://www.coffeeteaetc.com gets more hits regularly than
Success Promotions. Why? Because I tell everyone about it. For
example, every time I get a free cup of coffee somewhere, I leave a
couple business cards and web cards. (see www.mothersdayout.com/ for
web cards) I participate in marketing material exchanges through the
Mom Pack mentioned earlier. When I meet someone who sells any type of
home party product whether it be food/kitchen oriented like TupperWare
or completely different like PartyLite Candles or House of Lloyd, I tell
them about my business. It is easy to recruit for and easy to promote.
Almost everyone I know drinks coffee or tea. I give away samples. I
invite neighbors over for gourmet coffee. Everyone I talk to is a
suspected buyer or reseller until they prove themselves otherwise.
You should assume the same.
Wear the clothes that you sell or the jewelry. Drive the car that you
sell. Drink the coffee that you sell. And be prepared to share them
with anyone who even casually asks.
Along the same lines, encourage your own customers to do the same.
I have purchased many shirts from Sirr Max, http://www.sirrmax.com
Their positive logoed apparel fits my personality and I enjoy sharing
their messages of hope with anyone who takes the time to read my
clothing. At least twice a day, when wearing Sirr Max apparel, someone
will comment on how much they like my shirt or admire the message on my
tote bag. I'm always prepared to give a business card to them.
Ordering from this online giftwear site is easy. But potential
customers have to get to the site to order. So I help Pamela Jordan of
Sirr Max by advertising for her every time I wear her clothing.
If you sell anything besides underwear, then your customers' friends are
going to eventually see it. Make sure they are prepared to tell their
friends how they can get some too.
12. Network
The dreaded "N" word. This has nothing to do with multi level
marketing. It is all about who you know and what you know.
When you network, you invariably make potential business/client
contacts. So do it wholeheartedly. Don't just join a group like
Digital Women http://www.digital-woman.com or The Network for Women
http://www.thenetworkforwomen.com, but participate in them. Join the
email lists. Advertise. Donate time, products, services, etc. Make
yourself visible enough within the group that your networking is
accomplishing something. The contacts will be invaluable. And you neve
know who you will meet who either is just now looking for gifts like you
sell or knows someone who is.
Its a new year and all of is are ready for a fresh, new start. Make an
effort to utilize these suggestions in the way most appropriate for your
business. Sell more gifts by working to sell more gifts.
And remember, Success Promotions, http://www.successpromotions.com is
always just a quick browser surf away with tons more tips, tools, and
tricks.
Shannan Hearne
President and Wizard
Success Promotions
http://www.successpromotions.com
Building Your E-Business Better